Helping out the Milk Board’s new PMS campaign
The California Milk Processor’s Board, which brought us the Got Milk? campaign, urges men this week to tell their cranky, about-to-menstruate women: “You really need to drink more milk.” Men can get their PMS education on a new website “Everything I Do Is Wrong.” Women may find the site confusing at first glance: “Who’s supposed to buy the milk for whom?” “Can milk really help my clueless, bumbling husband?” To reduce consumer confusion, I offer a tool designed right here in California’s dairy country, in an historic brothel that has endured its share of…